Would You Let a Web Designer Fix Your Plumbing?
Why using the wrong team for website redesign services can turn a simple fix into an expensive disaster
Picture this: It’s Tuesday evening, and my friend Woody calls me about a dripping tap on the outside of his house. “You’re handy with tools, right?” he asks. I mean, I redesign websites for a living—how hard could a tap be?
Armed with confidence and a tap reseating tool I happened to own, we tackled what seemed like a simple job after work. Twenty minutes later, we’re staring at a completely snapped-off tap and water gushing from the pipe. What started as a minor drip had become a plumbing emergency.
When the emergency plumber arrived during his dinner time, we sheepishly apologised for the timing. His response? “Don’t worry about it—dinner time is when all the home handymen wreck their plumbing.”
That statement hit me like a cold splash of water.
The Same Thing Happens in Website Redesign Services Every Day
Every day, business owners hand their websites over to people who seem “handy with computers” or “good with design.” The results are often just as catastrophic as our plumbing adventure—and can be more expensive to fix.
Here’s what most people don’t realise about website redesign services: It’s not just about making things look pretty.
What Actually Goes Into Professional Website Redesign Services
Gold Freedom website redesign services use a complex blend of specialised skills:
Strategic Planning & Analysis
- Understanding your business goals and target audience
- Analysing current website performance and user behavior
- Identifying conversion bottlenecks and opportunities
- Competitive research and market positioning
Technical Architecture
- Server optimisation and hosting considerations
- Database structure and content migration
- SEO preservation and improvement strategies
- Security implementation and ongoing maintenance planning
User Experience Design
- Customer journey mapping
- Conversion funnel optimisation
- Mobile responsiveness across all devices
- Page speed optimisation and performance testing
Content Strategy
- Message hierarchy and information architecture
- SEO-optimised copywriting
- Visual content planning and optimisation
- Lead generation and call-to-action placement
Marketing Integration
- Email marketing system integration
- CRM and analytics setup
- Social media and advertising pixel installation
- Tracking and measurement implementation
The Hidden Costs of Amateur Hour
When someone without proper website redesign expertise tackles your redesign, the damage often isn’t visible until it’s too late:
Your Search Rankings Disappear Improper redirects, deleted pages, or broken SEO elements can tank your Google rankings overnight. One client came to us after losing 70% of their organic traffic when a “web designer” friend rebuilt their site without understanding SEO migration.
Conversion Rates Plummet Poor user experience design can destroy your ability to convert visitors into customers. Beautiful doesn’t always mean functional—and function drives revenue.
Technical Debt Accumulates Shortcuts and amateur coding create ongoing problems that become increasingly expensive to fix. Like foundation issues in a house, these problems compound over time.
Security Vulnerabilities Inexperienced developers often leave sites vulnerable to attacks, potentially exposing customer data and destroying your reputation.
Mobile Disasters A site that looks good on a desktop but fails on mobile devices is essentially broken for 60%+ of your visitors.
The Real Cost of “Cheap”
That emergency plumber cost us three times what a proper plumber would have charged for the original dripping tap. The same mathematics apply to websites.
When amateur website work goes wrong, you don’t just pay to fix the mistakes—you also pay for:
- Lost revenue during downtime
- Destroyed search engine rankings that take months to recover
- Customer trust that’s been damaged
- Starting over from scratch instead of building on what worked
Why Gold Freedom Website Advisors Exists
After watching too many businesses get burned by well-meaning but unqualified “web designers,” we built Gold Freedom Website Advisors specifically to be the emergency plumber for websites—except we prefer to get involved before the disaster strikes.
Our team combines technical expertise with business strategy, ensuring your website redesign doesn’t just look good—it works hard for your business.
We understand that your website isn’t just a digital brochure; it’s your most important sales tool, customer service representative, and marketing asset all rolled into one.
The Professional Difference
When you work with Gold Freedom Website Advisors, you get:
- Strategic consultation before any design work begins
- Technical expertise that prevents costly mistakes
- Proven systems for preserving SEO and improving conversions
- Ongoing support so you’re never left with a broken website
- Transparent communication throughout the entire process
Just like that emergency plumber knew exactly how to fix our botched tap repair, we know how our website redesign services handle every aspect of your website redesign properly the first time.
Don’t Let Amateur Hour Cost You Your Business
Your website is too important to trust to someone who’s “pretty good with computers.”
Before you hand your digital presence over to anyone, ask yourself: Would I let this person fix my plumbing?
If the answer is no, then why would you trust them with something even more critical to your business success?
Ready to work with professionals who understand both the technical and business sides of a website redesign service?
Contact Gold Freedom Website Advisors today for a consultation. We’ll assess your current situation and create a strategic plan that grows your business—without breaking anything in the process.
Because when it comes to your website, you need more than good intentions. You need expertise.