The Freedom Formula
Your Website Working While You Sleep
AI-Powered SEO That Unlocks Your Website’s Hidden Potential
6-12 Month Partnership
We Meet You Where You Are
Invested in SEO Before? Didn't Get the Results?
You’re not alone. Many business owners invest in their website without seeing real returns. Monthly reports arrive with numbers that don’t translate to actual business growth. Promises made but potential left untapped.
It genuinely pains us when we see this.
Your hard-earned money deserves better. Your website isn’t broken – it’s underutilised. The potential is there. It’s just been overlooked or undiscovered.
And unlocking that potential? That’s exactly what we do.
Here's What You Might Not Have Been Told
❌ Pretty Websites Aren't Enough
Design matters, but Google’s AI doesn’t care how beautiful your site looks. It maps entities, relationships, and confidence signals.
❌ Publishing Content Isn't Enough Anymore
Posting weekly blogs won’t move the needle if they don’t reinforce who you are, what you do, and where you serve.
✅ AI Changed Everything in 2024
Search engines now use entity-based optimisation. Your website needs to speak the language of AI systems, Google Maps, and organic search simultaneously.
Your website isn’t broken. It just needs the right partner to unlock its full potential.
What Makes The Freedom Formula Different
We don’t just optimise and move on. We transform your website into a 24/7 asset that generates leads, builds your brand, and works while you sleep.
Entity Evolution
Teaching Google's AI exactly who you are, what you do, and where you serve. Not just keywords – real business identity that search engines trust.
Automation Integration
Streamlining tedious manual processes so your business runs smoother. We look for every opportunity to give you time back through smart automation.
All-In Commitment
We outcare the competition because your success IS our success. We meet you where you are and walk with you toward where you want to go.
When You Work With Us, You Get:
-
A website that actually ranks on Google
(not just looks professsional)
-
AI-powered SEO that builds momentum monthly
(entity based optimisation that compounds over time)
-
Automated systems
Unlocking time you didn't know you had
-
Strategic content that reinforces your business identity
to AI systems, Maps and organic search
-
Technical SEO fixes
that make search engines recognise your value
-
A partner who goes all-in on your growth
we work with you for 6-12 months because real transformation takes commitment
Choose Your Path To Freedom
Three levels. One mission: Your freedom from paid ad dependency, tech overwhelm, and underperforming websites.
Freedom Formula Silver
Foundation for Organic Growth
What’s Included:
-
Complete technical SEO audit and fixes
-
AI powered entity optimisation (core pages)
-
Google Business Profile optimisation
-
Monthly performance reporting and consultation
-
Strategic content roadmap
Best For: Businesses ready to Unlock their website’s potential and reduce ad dependency
6-month minimum partnership
Freedom Formula Gold
Comprehensive Transformation
What’s Included:
-
Everything in Silver PLUS:
-
Monthly AI-optimized content creation (entity-focused)
-
Advanced schema markup & semantic mesh building
-
Process automation identification & implementation
-
Fortnightly strategy sessions
-
Priority technical support
Best for: SMEs committed to sustainable organic growth with automation integration
12-month minimum partnership
Freedom Formula Platinum
All-in Partnership
What’s Included:
-
Everything in Gold PLUS:
-
Custom AI automation solutions for your business
-
Weekly strategy sessions
-
Unlimited technical support & optimization
-
Multi-location or complex site architecture support
-
Dedicated account manager (Gill personally oversees)
-
Quarterly competitive analysis & strategic pivots
Best for: Established businesses ready for full digital transformation with white-glove service
12-month minimum partnership
Why Freedom
Because that's what we're really delivering
Freedom From:
-
Uncertainty about whether your digital investment is working
-
Websites with untapped potential sitting idle
-
Tech problems you don't understand
-
Wondering if anyone can actually find you online
-
Manual processes consuming your valuable time
-
Dependency on paid ads to generate leads
Freedom To:
-
Focus on what you do best in your business
-
Sleep while your website generates qualified leads
-
Build sustainable organic growth that compounds
-
Trust your digital partner truly cares about your success
-
Scale your business without burning out
-
Know your investment is delivering real, measurable value
The Transformation Journey
Before
Underutilised website
-
Invisible to search engines
-
No organic traffic
-
Dependant on paid ads
-
Potential locked away
After
24/7 Lead Generation Asset
-
Ranking for key terms
-
Consistent organic leads
-
Reduced ad spend
-
Potential fully unlocked
We Meet You Where You Are
Whether your website is brand new or has been overlooked for years…
Whether you’re tech-savvy or completely overwhelmed…
Whether you’ve invested before without seeing results or this is your first step into organic SEO…
We meet you where you are and walk with you toward where you want to go.
Every website has potential. Sometimes it just takes someone who knows where to look and how to unlock it.
You’re getting a partner who goes all-in on discovering and developing your website’s full potential into a 24/7 lead-generating asset.
That's the Freedom Formula
Common Questions
Real SEO transformation takes time. Google needs to see consistent signals over months before it trusts your site enough to rank it prominently. Quick fixes don’t exist in organic SEO – but sustainable, compounding growth does. We’re in this for your long-term success, not quick wins that disappear.
We focus on entity-based AI optimization, not just keywords. We automate processes to save you time. We go all-in on your success because we genuinely care. And we meet you where you are – whether you’re starting fresh or recovering from past investments that didn’t deliver.
We guarantee our commitment, expertise, and effort – we’ll be all-in on your transformation. What we can’t guarantee is specific rankings or traffic numbers, because Google’s algorithms change constantly and competition varies. What we CAN promise is that we’ll unlock your website’s potential through proven, sustainable strategies.
Absolutely. As your business grows or priorities shift, we can adjust your partnership level. We’re flexible because we understand business needs change.
Perfect – that’s exactly who we help! We explain everything in plain language, handle all the technical complexity, and keep you informed without overwhelming you with jargon. You focus on your business; we handle your digital presence.
Yes! While we’re based in Australia and have deep expertise in the Australian market (including equine businesses), we work with SMEs globally. Our AI-powered SEO strategies work anywhere.
Ready to Unlock Your Website's Potential?
Let’s discover what’s possible when your website becomes a 24/7 asset working for your business.
30-minute consultation | No obligation | Discover your hidden opportunities